VINTAGE. BECAUSE THERE IS A MAGIC IN EXPERIENCE.

Source: Fashion Week Istanbul

In today's world, where everything is becoming digital at an ever faster pace, don't you think we feel the longing for the past even more? In the face of today's speed and complexity, we seek the slowness and simplicity of the past. We have become accustomed to everything that is beautiful being consumed within minutes; However, we all actually long for sustainable ones . Let's face it, you too feel this longing deep down. Fortunately, there is a trend that allows us to carry the spirit of past eras to the present, and fortunately, this trend continues to maintain its great place in the fashion world: vintage fashion.

It is possible to say that vintage fashion, which draws its strength from the magic of experience, is almost a tribute to the past . The first thing we find to underline is that vintage pieces are called 'vintage' because they have a history of at least 20 years and carry the traces of the period in which they were produced, and this is what makes them timeless pieces. Think of the nostalgic lines, forms and cuts of vintage pieces; What does such an image remind you of? Our answer is obvious: timelessness , loyalty to the past and quality in both form and function.

Source: Vogue India

Vintage pieces remind us to pause for a moment in today's fast-paced lifestyle, to remember and appreciate the wisdom of the past. Hidden behind their appearance is a solid stance and down-to-earth attitude . Since they are not mass produced products and are mostly produced by hand , they are long-lasting and the care in the production processes is directly reflected on the outside. It's as if they are not clothes, but characters torn from the dusty pages of the past. In fact, it is, because each one carries its own unique story . In our opinion, this is the reason why you feel like you are traveling in a time machine as soon as you put on vintage pieces.

They are both unique . When you wear vintage pieces, you also experience the special feeling of knowing that no one else has that product and that the piece you have is not a second piece. You can freely express who you are and reflect your style easily to those around you.

Now, let's take a trip back in time and take a closer look at some of the prominent vintage details of each period, starting from the 1920s to the 1990s.

Source: The Vou | 1980s Fashion

  • 1920s: Low-waisted and loose-fitting sweater dresses, “T” strap shoes
  • 1930s: Bolero jackets, dresses with exaggerated shoulders, peep-toe shoes
  • 1940s: Shorter, masculine skirts, suits, epaulettes, brooches, platform shoes
  • 1950s: Feminine, poodle skirts, cocktail dresses, floral patterns
  • 1960s: Pencil skirts, mini dresses, chunky necklaces and earrings
  • 1970s: “Boho-chic” style, high-heeled boots, wide-leg trousers, ethnic patterns
  • 1980s: Shoulders, high-waist trousers, gold chains, stilettos
  • 1990s: Overly baggy sweatshirts, denim overalls, tracksuits, leggings

Vintage fashion is also a solution to the rapid consumption of fashion. If you remember, we talked a lot about the cost of fast fashion; Today's constantly changing and consuming fashion concept causes resources such as raw materials, energy, water and manpower to be consumed much more than necessary, causing more harm to nature day by day. Vintage fashion, on the contrary, adopts an attitude that says 'stop' to this rapid consumption, proving that quality and longevity are possible at the same time in fashion. In other words, by reviving pieces from past periods and using them today, it is possible to prevent the creation of more textile waste and prevent climate change.

In summary, vintage fashion has a soul. He has a stance, character and a solid perspective. That's why, as we said at the beginning, our preference is vintage - because experience has a magic.

Back to BLOG